ENVIRONMENTS + EXHIBITS
WORKPLACE | COLLEGE PARK, GA

Chick-fil-A Support Center

Our ongoing work with Chick-fil-A was fueled by their desire as a company to incorporate their new brand and refined mission into their workplace.

We worked extensively with Chick-fil-A’s Campus Experience Team to breakdown their entire campus as a design strategy while generating experiential and thematic uniqueness from space to space.

For a company so fully steeped in both history and culture, the challenge was to balance their organizational complexity with their core spirit. As a result, we manifested a collection of touchpoints throughout their new office space where moments of delight, education, and interaction could occur.

Scope:
Strategy + Programming
Brand Audit + Research
Experiential Design
Flexible Display Systems
Sculptural Installations
Interactive Exhibits
Signage + Wayfinding
Production Coordination

Client: Chick-fil-A Corporate
Location: College Park, GA
Timeline: 6-9 months
Size: 150,000+ sf | 2 bldgs | 5 levels
Completed: 2017

© Gensler

  • 73-acre corporate campus

    Scope included heavy Discovery and Research phase into CFA’s history

    Close collaboration with Smallwood and rest of design team

Scope

New Business Pitch

Giving Stations

Discovery + Strategy

Interactive Displays

Experiential Graphics

〰️

4 SOUTH

〰️

4 MAIN

〰️

5 MAIN

〰️

TERRACE

〰️

GIVING STATIONS

〰️ 4 SOUTH 〰️ 4 MAIN 〰️ 5 MAIN 〰️ TERRACE 〰️ GIVING STATIONS

CFA Archive

Wayfinding

4 South | Blank Canvas Wall

Design Concepts

Giving Stations

Client: Chick-fil-A Corporate
Location: College Park, GA
Completed: 2017

Creative Direction: Amy Bixler
Design Team: Michelle Wright, Shayan Khalilahmadi, Steven Johnson, Whitney Weeks
Project Manager: Kate Hardman

Award: ASID GA 2020 Design Excellence Awards - Silver Award, Contract Branding

Architect: Smallwood

All imagery © Gensler

Previous
Previous

Mercedes-Benz USA HQ

Next
Next

Northcreek