360Chicago

Completed while at Gensler, the brief of this project was to create a brand and positioning strategy for a the revitalized observation deck experience in the John Hancock Tower in Chicago. Located on the cusp of Lake Michigan, 360Chicago sits in the heart of the city.

With unparalleled views of the lake and the city skyline, it delivers a unique perspective of Chicago and on Chicago. Our dynamic stories and iconic experiences tie Chicago’s rich heritage to the city of today. Through personalized itineraries, we are the first stop to discover the city, from the intersection of the Midwest Plains, the Great Lakes, and the Sky.