BRAND IDENTITY
SPORTS APPAREL | BROOKLYN
Full Court
Beginning as a tennis-based line and alternative to a lackluster selection of women's gear, Full Court is made for all athletes and activewear aficionados alike.
When designer Marguerite Wade decided to launch her own independent activewear line, she turned to me to develop the branding, identity, and website for the clothing line launch. Infusing the grit and honesty of an urban lifestyle, the Full Court brand is a sophisticated, simplified take on a traditionally cluttered genre. And the clothes are fantastic, too!
Four-time Grand Slam tennis champion, Kim Clijsters, and Full Court founder Marguerite Wade. Read more in Vogue.
Scope:
Brand Identity
eCommerce
Label Design
Posters
Website
Client: Marguerite Wade
Location: Brooklyn
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Marguerite Wade created this independent activewear company in 2014
Began as a tennis-based line and alternative to a lackluster selection of women's gear
Needed a brand that would hold up well on attire and in a lifestyle context
HQ in Brooklyn | Made in Portland, OR
Photography by Tina Tyrell
Client: Marguerite Wade
Location: Brooklyn
Creative Direction: Steven Johnson
Design Team: Lauren Manning, Steven Johnson
Project Management: Steven Johnson
Fashion Design: Marguerite Wade
All photography: Tina Tyrell
Recognition: Full Court Press
All imagery © Full Court