
ENVIRONMENTS + BRAND IDENTITY
COMMERCIAL | NASHVILLE
222 Nashville
Immediately adjacent to the Ascend Amphitheater and on the Cumberland River in Nashville, this new high-end commercial tower provided Class A office space for the city.
The brand was designed to highlight the offerings, amenities, and lifestyle the building would afford its tenants. Utilizing a number of different representation mediums, the client was provided an arsenal of branding tools with which to tell the story of 222 Nashville.
Scope:
Brand Identity
Branded Environments
Mapping
Marketing Collateral
Photoshoot
Production Management
Signage + Wayfinding
Vendor Coordination
Website
Client: Hines
Location: Nashville
Size: 391,000 sf | 25 Floors
Completed: 2016

Client: Hines
Location: Nashville
Completed: 2016
Creative Direction: Jae Robbins, Rick Grimsley
Project Team: Jessica Childers
Photographer: Aaron Coury
All imagery © Resource Branding