BRAND IDENTITY   |   LUXURY RESIDENTIAL   |   NEW YORK

One Madison

One Madison is strategically positioned at the vibrant nexus of some of New York City’s most dynamic neighborhoods – Flatiron, Gramercy, NoMad, and Chelsea – where the essence of Uptown gracefully meets the eclectic flair of Downtown in a brilliant showcase of innovative art, engaging entertainment, and exquisite culinary destinations.

Rising majestically from the very beginning of Madison Avenue, One Madison not only overlooks the lush green oasis of Madison Square Park but also provides guests and residents with spectacular views that span from river to river and extend all the way to the distant sea. Residences designed by the renowned teams at Yabu Pushelberg and CetraRuddy transform the striking drama of the encircling skyline into a unique and captivating collection of personal cinematic experiences for every inhabitant.

The property’s luxurious services, unparalleled amenities, and attentive staff come together cohesively to form One Club, an exclusive residents-only club that offers an elevated level of personal service tailored to meet every need. With meticulous attention to aesthetic integrity, One Madison successfully creates an inviting atmosphere of intimacy and sophistication for urban living.

Scope:
Brand Identity
Experiential Graphics
Marketing Collateral
Production Coordination
Project Management
Signage and Wayfinding
Stationery
UX / UI

Client: Related
Location: New York
Size: 181,000sf | 60 levels | 64 units
Completed: March 2013

© DBOX

Client: Related
Location: New York
Completed: March 2013

Creative Direction: Matthew Bannister, Johnny Petley
Lead Designer: Steven Johnson
Project Team: Nancy Hong, Stephanie Leung

Architect: CetraRuddy
Interiors: Yabu Pushelberg

All imagery © DBOX

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