EXHIBITS + ENVIRONMENTS + SIGNAGE | WORKPLACE | ATLANTA

Mercedes-Benz USA HQ

Mercedes-Benz’s new HQ is much more than a workplace. Installations capture the company’s iconic place in history while the experiential graphics program and amenities further its forward-thinking ethos.

Exterior signage, wayfinding, and brand moments help set the tone for anyone arriving at Mercedes-Benz’s USA HQ. Once inside, a series of exhibits and installations capture the company’s iconic place in history while the experiential graphics program and amenities further its forward-thinking ethos. The brand touch points weave throughout the entire 4-story complex - even including a childcare amenity called “Baby Benz” and a fitness amenity called “MB Body Shop” for employees.

Our primary challenge was distilling the almost endless depth of Mercedes-Benz’s brand history, curating the vast array of assets at their disposal, and coordinating our design efforts with the vision of such a large company.